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Girl by the Stream: Solid professional skills are the key to making the brand's foundation evergreen
[ author:Nice Girl  time:2022-10-12  hits:8467 ]

The solid professional capabilities of current catering chain enterprises are the fundamental foundation for the long-lasting brand foundation. For entrepreneurs, the first thing to value when collaborating with a brand is their professional abilities. Professional ability determines how far a company or brand can go, and is also the fundamental factor in whether partners can make money.

It is understood that the girl by the stream has a professional training team, operation team, and new media team. They will combine online and offline teaching methods to provide city partners with comprehensive learning content on store operations, including store marketing activities, store and personnel management, sales activity development, and new media platform construction. From the perspective of assisting urban partners in their operations throughout the process, we continuously empower them with their professional knowledge, allowing "little white" individuals without industry experience to quickly grow into "industry insiders" who are well versed in industry rules.

In the post pandemic era, people are increasingly paying attention to the nutrition and health of their diet, and their consumption habits have undergone significant changes. It is understood that the girl by the creek has seen this change clearly, and has focused her entrepreneurial vision on the nutritious and healthy brushed yogurt fruit salvage race track, which saves time and momentum. The girl by the stream has reformed and upgraded traditional yogurt. Thick brushed yogurt not only has a more mellow taste, but also paired with dozens of fresh fruits, instantly filling its appearance and health index. Once opened, it quickly became a popular online store in Chengdu, with high repeat purchases and high reviews becoming a well-known brand in the industry. It also attracted the attention of Chengdu Youfu Together Catering Management Co., Ltd. (hereinafter referred to as Youfu Together) and ultimately obtained its strategic investment.

It is understood that Youfu together is a catering investment and incubation platform that enables catering with science and technology informatization. Youfu invests in catering brands such as "Jijizaza Barbecue", "Xi Grandma Leshan Fried Chuanpu", "Chuan Da Zui Mixed with Chuan Chuan", and "Xiaomi Luosifen". We have a senior team who has been deeply involved in the catering industry for many years.

Mr. Zhao Jianfeng, the co-founder of the brand, has worked in large chain catering groups such as Yum! Brands, Xicha, and Cha Baidao, leading the construction of complete enterprise information systems and the full process management from 0 to 1; We have achieved a glorious record of increasing the annual revenue of our tea store by 20%. He Jin, the head of brand marketing, once worked for a large catering chain enterprise in China - Liaoji Bangbang Chicken. He created the miracle of opening 16 stores under the Golden Beetle brand, achieving a sales revenue of over 70000 yuan on the first day of opening a new store and over 190000 yuan on the third day of opening an event store. As well as other team leaders, they are also professionals who have been deeply involved in the catering industry for many years. They apply their past successful experiences to the management of the girl by the stream, quickly empowering the brand. At the same time, the new media team of the Xibian girls also used new media platforms such as Tiktok, Xiaohongshu, Kwai, etc. to do some marketing activities such as promoting and guiding, exploring stores, and quickly detonating stores. Under their leadership, in Chengdu, where numerous catering brand headquarters gather and competition intensifies, even in the current market downturn, the girl by the river in the small shop about 30 square meters of Chunxi Road has a daily turnover of 20000 to 40000 yuan.

In the later stage of cooperation, the girl by the stream will maximize the team's professional advantages, and the technical research and development team is responsible for product development and training on product production techniques for urban partners; The operation team is responsible for cooperating with store supervision, including store location selection, decoration, and execution of store activities. In addition to conveying the operation concept of the girl by the stream to the city partners, it also provides store manager training services for the city partners, including food safety professional knowledge, delivery operation methodology, and core service management skills training. It teaches store managers how to manage storefronts, place orders, operate store activities, and develop beauty groups I will teach the store manager hands-on on how to communicate with delivery riders and how to handle online negative reviews during online sales activities such as Hungry Up. From site selection to later operation, nanny style support is provided throughout the process, helping urban partners easily open stores.

With a strong senior team and solid professional abilities, the girl by the creek ensures the standardization, chain and branding of the store to the greatest extent. Through the combination of theory and practice, she assists urban partners in quickly entering the business rhythm, providing professional guidance for urban partners to survive, build reputation, and stabilize profits in the fierce market competition, and helping them improve their overall quality, In order to continuously empower urban partners and enable them to further deepen their operations in the catering market.

At present, the girl by the stream has established branches in Shijiazhuang, Chengdu, and Nanjing, responsible for operating in areas such as East China, South China, and Southwest. In the future, the girl by the stream will upgrade and iterate in the brushed yogurt fruit salvage industry, continuously updating her business strategy and products. Relying on the strong professional capabilities of the investment team, we can better guide city partners and employees to accurately identify and grasp changes in market and user needs. Enable partners to become players with solid professional abilities, master business skills, and earn money.

I believe that only professionalism can make brands go further and better. The girl by the stream will also go further and further in the small catering industry.