After the epidemic, the catering industry has entered an era of stock competition. In order for catering brands to be competitive, they must first look at the competition channels, and also have differences within the competition channels, constantly upgrading their brands. The girl by the stream saw this and actively upgraded the brand to differentiate and improve consumers' memory.

With the improvement of people's living standards and the impact of the epidemic in recent years, people are paying more and more attention to diet, nutrition, and health. Young people like to drink milk tea and eat desserts, but they also have a sense of vigilance and fear towards sugar and calories. How can people enjoy eating desserts without any burden, without consuming too much sugar, calories, and other components that can make them fat? According to this market demand, the girl by the creek has positioned the main target group of the product to young women who pay more attention to their body shape and skin condition, and has made major brand upgrades and iterations targeting this group. Make the product not only more flavorful, but also healthier and more interesting.

Since the establishment of the brand, Xibian Girl has adhered to the concept of health without burden, capturing the taste buds of the public with its unique taste and healthy raw materials. The brand upgrade of "Riverside Girl" has mainly been carried out in terms of supply chain, product research and development, and marketing channels.

The girl by the river has established a warehouse and distribution cooperation with the Shuhai supply chain since her first store. At present, the girl by the stream is in a period of rapid development, and with the deepening of cooperation, it has gradually shifted to a model of agency procurement and full custody cooperation. Relying on the modern cold chain logistics center, food factory, vegetable and fruit processing center and other bases spread throughout the country through the Shuhai supply chain, the daily throughput exceeds a thousand tons, supporting 365 days, 24 hours a year all-weather delivery, and can maximize the demand for expanding stores nationwide.

In addition, the warehouse distribution center implements multi temperature warehouse management (-18 ° C, 1-4 ° C, room temperature), graded management of food and supplies usage, first in, first out basic management, food preservation management, etc., which can minimize product loss to the greatest extent. The difference rate of daily distribution, dismantling and other business guarantees is also within a controllable range, effectively supporting low inventory in stores and ensuring food storage safety.

The inventory turnover is running smoothly, with an average inventory turnover of 3 days for fresh products. This also ensures that the raw materials from the headquarters are still fresh enough to reach stores in various cities, ensuring the quality and flavor uniformity of store products.

In the era of market competition, product innovation can increase the opportunities for brand profit, reduce market risks, form new growth points, and facilitate product structure adjustment.

So in terms of product upgrades, in order to make yogurt more interesting and flavorful, the R&D team of the girl by the creek was inspired by the delicious and interesting brushed cheese on pizza. They boldly attempted to make yogurt a stretchable effect and combined it with traditional fruit salad to create multiple colors. Not only has it improved the nutrition of fruit salad, but its appearance has also been further elevated, forming a differentiated advantage compared to other yogurt fruit salad. On the other hand, the girl by the stream has integrated a fruit shop, yogurt shop, and beverage shop, which is equivalent to one store selling three, and can meet people's different consumption needs. Moreover, the combination of fruits and yogurt is nutritious, healthy, and low in sugar and calories, which precisely meets the healthy lifestyle needs of people with low sugar and calories. It is a good choice for young women to relax and substitute meals.

According to the founder's introduction, the girl by the creek will also continuously launch new products, including not only the yogurt fruit salvage series, but also the cold and hot drink series based on seasonal changes, combined with yogurt and fruits, to make the consumption scenarios more diverse and achieve a "one store, three sales" business model for fruit stores, yogurt stores, and beverage stores. Ensure that customers are not tired of eating for a long time, and ensure that the brand has no off-season and continues to make profits throughout the year.

At the same time, the Xibian girls also upgraded the marketing channels, gradually weakening the traditional marketing channels, making use of the new media platforms such as Tiktok, Xiaohongshu, Kwai and other new media platforms gathered by young people, and combining the actual situation of the store, doing marketing activities such as promotion, drainage and store exploration, to quickly ignite the store. In the fruit salvage industry, comprehensively achieve major upgrades and iterations.

Persisting in improving product quality and ensuring consumer health can win long-term recognition from consumers. Every time the girl by the stream upgrades her products, her pursuit of quality is becoming increasingly strict, with tangible fresh raw materials and new products. It is precisely this spirit of continuous innovation that enabled the girl by the stream to develop rapidly in just six months. So far, there are nearly a hundred stores nationwide, and she has ranked first on the "Chengdu Fruit Harvest Return Rate List" on the Meituan Delivery Platform; On the Tiktok platform, it is also the first place in the grass planting list, the first place in the hot selling list, and the first place in the card punching list of bread and dessert stores that have dominated the list for a long time.

I believe that in the future, the girl by the stream will achieve more good results, be loved and recognized by more consumers, and become a leading brand in the fruit salvage industry.