On August 27th, the girl by the creek, La Si Yogurt Fruit Lao Panjin Shop, opened grandly at Wanda Panjin.

On the opening day, hundreds of consumers came to the store to make purchases, and the scene was exceptionally lively. Since its trial operation on July 22nd, Panjin Store has had customers queuing up to make purchases every day. The daily turnover of the store during the week can reach 5000 to 6000 yuan, while the weekend turnover can reach around 15000 yuan. For a small store with less than 10 square meters, this income is considerable.

Panjin store is the first store in the three eastern provinces for girls by the river to pull silk yogurt and fruit, and has also signed the authority of a municipal agency. After signing the contract, the headquarters will provide full assistance in terms of site selection, decoration, operation promotion, technical training, etc. During the opening period, the headquarters also made use of new media platforms such as Tiktok, Xiaohongshu and Kwai, where young people gathered, to carry out marketing activities such as promotion, drainage and store exploration, so as to quickly ignite the store. Not only did it bring good business to Panjin Store, but it also greatly increased the recognition and cooperation of the city partners of Panjin Store towards the company.

Currently, Panjin Second Store is preparing to open. In addition, with the assistance of the headquarters, other shopping malls in Panjin are also in communication, preparing to open a Riverside Girls' Rash Yogurt and Fruit Salvage Shop in each mall.

Xibian Girl is a brand under Chengdu Xibian Girl Catering Management Co., Ltd. Xibian Girl has reformed and upgraded its yogurt. The thick brushed yogurt not only has a richer taste, but also instantly fills up with dozens of fresh fruits and health indicators. In April 2022, the girl by the river quickly became a popular online store upon her debut in Chengdu, and became a well-known brand in the industry due to her high repeat purchase, high evaluation, and high appearance. On the Meituan delivery platform, ranked first on the "Chengdu Fruit Lao Return Rate Chart"; On the Tiktok platform, it is also the first place in the grass planting list, the first place in the hot selling list, and the first place in the card punching list of bread and dessert stores that have dominated the list for a long time.